What Car?
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Market Insight 21 AprHalf of in-market car buyers to visit showrooms in the next two weeks
Nearly half (46%) of all in-market buyers are expected to visit a car showroom in the next two weeks, according to the latest research from What Car?.
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Market Insight 24 MarCar buyers question Government's commitment on emissions after EV grant changes
Car buyers have described Government’s plug-in grant as “very important” driver of the shift to electric vehicles (EV) as 79% said they disagreed with Government’s recent changes to the scheme.
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Market Insight 17 MarHealthy pent-up demand expected post-lockdown for car retailers, says What Car?
Online search data and car buyer survey data has led What Car? to assert that there “healthy demand building in the market” ahead of April’s re-opening of showrooms across the UK.
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Market Insight 3 Mar
Almost two-thirds of in-market car buyers now poised for April 12 purchase
A What Car? survey of 2,359 in-market car buyers has found that 59% are now poised to purchase on April 12 following Prime Minister Boris Johnson’s announcement on the re-opening of retail after COVID-19 ‘Lockdown 3’.
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Market Insight 24 FebFranchised dealers 'most trusted' by 92% of car buyers returning to COVID-safe showrooms
Franchised car dealers emerged as the automotive retail sector’s most trusted operators as 95% of car buyers told What Car? they were comfortable with the prospect of visiting showrooms when ‘COVID-19 ‘Lockdown 3’ is lifted.
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Market Insight 12 FebWhat Car? reveals new car discounts ahead of March plate-change
New car buyers can save more than 20% on new cars ahead of the March number plate change, What Car? research has found.
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Market Insight 13 Jan
Car buyers’ consumer confidence three times higher than in first lockdown
Consumer confidence among in-market car buyers is three times higher than during the UK’s first COVID-19 coronavirus lockdown during H1 2020, a What Car? survey has found.
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Supplier Section 12 JanWhat Car? launches marketing campaign for new car buying platform
What Car? has launched a new national marketing campaign to promote its online new car buying platform on Absolute Radio.
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Aftersales 11 JanOver a quarter of car buyers want winter tyres on their next vehicle
Over a quarter of in-market buyers would like to have the option to have their next vehicle fitted with winter or all-season tyres instead of summer tyres, What Car? research has found.
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Car Dealer News 11 DecMore buyers will ‘buy British’ in event of no-deal Brexit
More than half (53%) of in-market car buyers would be inclined to buy a British-built model to avoid price hikes in the event of a no-deal Brexit, according to new research by What Car?.
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Market Insight 2 DecTwo-thirds of car buying decisions unaffected COVID-19, says What Car?
A survey of over 2,100 in-market car buyers conducted by What Car? heard that 66% felt their purchasing decision had been completely unaffected by the impact of the COVID-19 coronavirus crisis.
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Market Insight 21 OctNine-out-of-10 car buyers comfortable with showroom visits despite COVID-19
Nine-out-of-10 in-market car buyers are comfortable visiting retailers when researching or buying their next car, despite COVID-19 causing more local restrictions and lockdowns.
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Market Insight 14 OctMoney back guarantees key to boosting online car sales, says What Car?
Offering a no quibble money back guarantee would help UK car buyers feel more comfortable buying online, according to new research from What Car?
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Digital Marketing 9 SepJust 5% of car buyers happy to buy online, What Car? poll reveals
Just 5.3% of car buyers would be happy to buy their new vehicle entirely online, according to the results of a poll conducted by What Car?.
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Digital Marketing 3 SepWhat Car? to refund fees for dealers affected by regional lockdowns
What Car? has pledged to refund fees for retailers and OEMs using its New Car Buying online sales platform if they are affected by any regional COVID-19 lockdowns from October onwards.
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Digital Marketing 28 Aug
Pendragon joins What Car? New Car Buying platform
AM100 dealer group Pendragon has joined the What Car? New Car Buying platform, bringing more than 100 additional dealerships to the site.
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Car Manufacturer News 18 AugNissan, VW and Mercedes lead biggest new car discounts in Q3
Nissan, Volkswagen and Mercedes-Benz are all offering around 20% discounts on some models ahead of the September plate-change.
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Digital Marketing 11 AugWhat Car? enhances New Car Buying platform to include stocked cars
What Car? has added a new feature to its New Car Buying platform that allows dealers to sell unregistered, pre-registered and nearly new cars from stock.
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Market Insight 5 Aug
COVID-19 triggers PCP finance repayment worries for a quarter of car buyers
More than a quarter of PCP buyers are concerned about meeting future monthly payments on their next vehicle due to the impact of COVID-19, according to What Car?.
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Market Insight 15 JulCOVID-19 lockdown boosts car buyers’ budget and credit ratings
Car buyers who reined-in their spending during the COVID-19 lockdown period have returned to the market with improved credit ratings and higher budgets, research suggests.
