Citroen, DS and Peugeot vehicles will be available on a month-to-month car subscription basis after PSA Finance struck up a partnership with mobility provider Drover.
A pilot launched by the two businesses today (December 17) will enable drivers to subscribe to a variety of award winning cars, such as the Peugeot 208, Citroen C3 or a DS 3.
Customers sign-up for the all-inclusive service online, subscribing to their chosen car online, before organising home delivery using Drover’s website.
All users need to add is fuel and customers have the flexibility to cancel, upgrade, or downgrade their car at the end of the month with no extra cost.
Felix Leuschner, Drover’s chief executive, said: “PSA Groupe is a leader, not only in their portfolio of key car brands in Europe, but also in their ongoing strategic investment into more connected lifestyles. Our visions for the future of the industry are well aligned.
“Ease, choice, and flexibility are increasingly important for the globalised customer of today. Our subscription technology paves the way for us to continue to tap into this demographic, and thus drive a new growth channel for PSA Groupe.”
Josh Ryan, Mobility Manager at PSA Finance, said: “Drover offers a very strong and compelling proposition for a segment which we want to lead.
“This is a key growth initiative supported by our UK and French leadership teams and we’re excited at the prospect of attracting new customers and delivering our expansion roadmap with our partners.”
In April, BMW told AM that it was “in discussions” with its franchisees over the remuneration they will receive through its new pay-as-you-go mobility partnership with Drover.
BMW and Mini cars were being made available as part of the scheme, which will see customers able to drive away a Mini hatchback, complete with insurance, maintenance, servicing, taxes and breakdown-cover covered by a single monthly payment.
The cheapest Mini three-door option offered by the scheme was priced at an average of £131-per-week a the time of the partnership's launch, according to BMW.
The Mini range, along with BMW’s 1, 2, 3, 4 and 5 series, X and i models, were made available through new scheme, operated by London-based Drover, which also allows users to swap, upgrade or downgrade their car monthly cost or just cancel altogether, without any long-term commitment or steep upfront down-payments.
In a statement issued to AM, BMW said that the retail network would benefit from the scheme as a potential source of extended test drives.
It may also feature as an optional pick-up point for cars provided via the Drover scheme, it added.