Volvo Car UK is preparing to host a test drive event across its entire retail network as part of a celebration of the recently completed transformation of its entire model range.
This month's arrival of the new S60 saloon completes the reinvention of the Swedish premium brand’s line-up and has prompted the scheduling of the Volvo Evolved event at UK retailers on May 11 and 12.
Customers will be able to sample the S60 through pre-booked test drives and as well as experience Volvo’s industry-leading innovations in connectivity, safety and electrification at the events which will also explore Volvo’s vision for the future of motoring.
The safety-conscious brand aims to reduce the number of people that die or are seriously injured in road traffic accidents in its vehicles to zero as part of its Vision 2020 is our commitment to saving lives.
Mike Johnstone, Marketing Strategy Director at Volvo Car UK, said: “We’re delighted to showcase our transformed range of fantastic new cars, spearheaded by the dynamic new S60 saloon, at our nationwide Volvo Evolved events.
“We welcome everyone – especially those people who have not experienced what the Volvo of today is all about – to join us in celebrating the completion of our model range, to sample our award-winning new cars and learn all about what Volvo stands for as a dynamic and progressive automotive brand.”
As part of this weekend’s Volvo range event days, car dealership guests will enjoy a ‘Fika’ moment – the Swedish tradition of a coffee and cake with friends and colleagues – in a demonstration of Volvo’s commitment to wellbeing.
Children will also be kept entertained with special activity work sheets and Volvo’s new book, The Day the Ocean Went Away, designed to teach the next generation about the importance of ocean sustainability, in the dedicated children’s area.