Manufacturers’ websites need to do more to turn car searchers into test-drivers and to support their dealer networks.
Volvo has launched a new test drive offer, allowing customers to pre-book demonstrator vehicles online and have them delivered to a suitable location.
Customers considering a new Mercedes-Benz can now experience a 48-hour test drive, allowing potential buyers to experience a car in the real world.
Used car dealers told CarGurus that they have come face-to-face with snakes, parrots and a rifle on test drives in a survey to determine the most bizarre things car buyers brought along for the ride.
Volkswagen has launched 48-hour test drives for prospective e-Golf buyers alongside a television advertising campaign to promote the adoption of its electric vehicles (EVs).
Volvo Car UK is preparing to host a test drive event across its entire retail network as part of a celebration of the recently completed transformation of its entire model range.
Lexus dealers will be offering a higher level of customer service to prospective buyers following the launch of a new test drive promise.
Hendy Group’s Mazda Tunbridge Wells dealership has become the manufacturer’s first franchised site to introduce its MyWay remote test drive offering ahead of a wider national roll-out.
CitNOW has highlighted the key car features which consumers love as part of a list of the nation’s favourite hidden car features - Volkswagen Golf GTI golf ball gear knob coming out on top.
Renault has announced that it will offer an additional new car sales incentive of £500 for customers keen to get behind the wheel of a Twingo, Clio, Mégane, Captur, Kadjar, Koleos, Scénic or Grand Scénic.
Redhill Honda welcomed S2000 owners for its fourth annual open day on July 28 at its dealership on Brighton Road.
Jaguar is giving would-be EV owners a chance to sample the everyday savings offered after ditching petrol or diesel with its new journey-tracking Go I-PACE smartphone app.
DS is offering test drives from home for customers interested in its new 7 Crossback SUV.
Volvo Car UK has teamed up with online retail specialist Amazon in a bid to drive convenient access to its vehicles with a ‘Prime Now test drives’ initiative.
Almost half (45%) of new car buyers expect to test drive more models the next time they buy, new research has revealed.
Skoda has delivered over 2,000 hours of product demonstrations through its Skoda Live Tour digital showroom offering in its first year.
Renault Retail Group has replaced Santa’s sleigh and reindeer with a Zoe EV for a festive test drive aiming to cut emissions during his globe-trotting annual present delivery operation.
Cooper Solutions’ survey reveals that the offer of an unaccompanied test drive could enhance consumer attitudes towards a car dealership.
Trustford hosted VIP guests at its very own Fiesta-val with a visit from Pimp my Ride presenter and professional DJ Tim Westwood to marked the launch of Ford’s new hatchback.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues