test drive
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Market Insight 11 NovBrands websites fail to win test-drives for dealer networks
Manufacturers’ websites need to do more to turn car searchers into test-drivers and to support their dealer networks.
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Manufacturer 1 JulVolvo gives buyers more flexibility with Test Drive+ scheme
Volvo has launched a new test drive offer, allowing customers to pre-book demonstrator vehicles online and have them delivered to a suitable location.
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Manufacturer 25 JunMercedes-Benz reveals 48-hour test drive across range
Customers considering a new Mercedes-Benz can now experience a 48-hour test drive, allowing potential buyers to experience a car in the real world.
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News 19 JunCarGurus reveals 10 most bizarre things taken on a test drive
Used car dealers told CarGurus that they have come face-to-face with snakes, parrots and a rifle on test drives in a survey to determine the most bizarre things car buyers brought along for the ride.
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Manufacturer 7 JunVolkswagen launches 48-hour e-Golf test drives
Volkswagen has launched 48-hour test drives for prospective e-Golf buyers alongside a television advertising campaign to promote the adoption of its electric vehicles (EVs).
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Manufacturer 8 MayVolvo S60 test drive event celebrates transformed model range
Volvo Car UK is preparing to host a test drive event across its entire retail network as part of a celebration of the recently completed transformation of its entire model range.
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Car Manufacturer News 3 MayLexus launches new test drive promise
Lexus dealers will be offering a higher level of customer service to prospective buyers following the launch of a new test drive promise.
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Car Dealer News 21 SepHendy Group Tunbridge Wells begins Mazda MyWay roll-out
Hendy Group’s Mazda Tunbridge Wells dealership has become the manufacturer’s first franchised site to introduce its MyWay remote test drive offering ahead of a wider national roll-out.
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Used Cars 22 AugCitNOW reveals 10 features sales executives should promote
CitNOW has highlighted the key car features which consumers love as part of a list of the nation’s favourite hidden car features - Volkswagen Golf GTI golf ball gear knob coming out on top.
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Manufacturer 20 AugRenault offers £500 discount for test drive customers
Renault has announced that it will offer an additional new car sales incentive of £500 for customers keen to get behind the wheel of a Twingo, Clio, Mégane, Captur, Kadjar, Koleos, Scénic or Grand Scénic.
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Car Dealer News 3 AugRedhill Honda hosts fourth annual S2000 open day
Redhill Honda welcomed S2000 owners for its fourth annual open day on July 28 at its dealership on Brighton Road.
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Manufacturer 11 JulJaguar demonstrates benefits of new I-PACE EV via new smartphone app
Jaguar is giving would-be EV owners a chance to sample the everyday savings offered after ditching petrol or diesel with its new journey-tracking Go I-PACE smartphone app.
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Manufacturer 20 JunDS offers test drives from home for new 7 Crossback
DS is offering test drives from home for customers interested in its new 7 Crossback SUV.
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Car Manufacturer News 23 MayVolvo and Amazon embark on UK car retail first with ‘Prime Now test drives’
Volvo Car UK has teamed up with online retail specialist Amazon in a bid to drive convenient access to its vehicles with a ‘Prime Now test drives’ initiative.
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Market Insight 8 MayDemand for test drives set to increase, says What Car
Almost half (45%) of new car buyers expect to test drive more models the next time they buy, new research has revealed.
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Digital Marketing 24 AprSkoda delivers 2,000 hours of online Live Tours in 12 months
Skoda has delivered over 2,000 hours of product demonstrations through its Skoda Live Tour digital showroom offering in its first year.
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Digital Marketing 4 DecRenault Retail Group replaces Santa’s Reindeer with a Zoe EV
Renault Retail Group has replaced Santa’s sleigh and reindeer with a Zoe EV for a festive test drive aiming to cut emissions during his globe-trotting annual present delivery operation.
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Car Dealer News 20 OctUnaccompanied test drives boost consumers’ opinion of dealerships, survey reveals
Cooper Solutions’ survey reveals that the offer of an unaccompanied test drive could enhance consumer attitudes towards a car dealership.
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Car Dealer News 8 AugDJ Tim Westwood hosts Trustford Fiesta-val
Trustford hosted VIP guests at its very own Fiesta-val with a visit from Pimp my Ride presenter and professional DJ Tim Westwood to marked the launch of Ford’s new hatchback.
