Peugeot is now accepting orders for the new 208 range, which is available in dealerships priced from £16,250.
The e-208 electric vehicle (EV) will be priced from £25,050, undercutting the Vauxhall Corsa-e by almost £1,500.
Deliveries of the new model will begin early next year.
The 208 will go head-to-head with the new Vauxhall Corsa, with which it shares a platform, and the new Renault Clio.
Featuring the choice of diesel, petrol or all-electric powertrains, the all-new 208 and e-208 will be available in Active, Allure and GT Line trim levels. The zero-emission e-208 is also available in range-topping GT trim.
Standard equipment includes Peugeot’s i-Cockpit with a compact multifunction steering wheel, configurable head-up display, either a seven- or 10-inch touchscreen, and seven satin chrome ‘piano’ toggle switches.
Active versions have 16-inch alloy wheels, air-con, rear parking sensors and autonomous emergency braking with pedestrian detection.
Allure adds a digital instrument cluster, climate control, 17-inch alloys, folding door mirrors and automatic wiper activation.
GT Line comes with front and rear parking sensors, full LED headlights, a reversing camera and additional gloss black trim pieces.
The e-208 follows a similar level of specification, although base Active versions get steel wheels instead of alloys. They do gain automatic air conditioning with pre-heating and an electronic parking brake though.
In GT guise, the e-208 gets a 10-inch infotainment screen, sat-nav, adaptive cruise control and heated front seats.
The 208’s engine line up consists of three 1.2-litre petrol engines with 75, 100 and 130PS. There is also a 100PS 1.5-litre diesel version.
The e-208 uses a 50kWh battery with a 136PS electric motor, giving a range of 211 miles (WLTP).