Polestar has appointed Martin Gurney as head its European Fleet and Business section, specifically looking after the UK and Benelux regions.
He joins the Geely-owned luxury electric car brand from Stellantis, were he spent more than two decades in roles across retail, sales and training.
Most recently he was director of fleet and used vehicles for the Peugeot, Citroen and DS brands in the UK.
Gurneys appointment comes as Polestar UK enters its eighth month delivering the Polestar 2, it’s first mainstream model.
The brand is raising its presence in the fleet sector and Gurney is charged with developing those sales within some European markets.
Polestar’s global head of Sales, Mike Whittington, said: “During 2020 we focused on establishing our Fleet & Business infrastructure and launching Polestar 2. With a significant level of demand and momentum building, during 2021 we will focus even more intensely and demonstrate the importance of fleet sales to Polestar. I am delighted that Martin is joining us to strengthen the team, which will expand even further across Europe. With his considerable experience we will continue to build our fleet presence during the coming years.”
Gurney added: "Polestar is a brand I've been watching closely and when the opportunity arose to join I just had to grasp it. It's clear the automotive future is electric so I couldn’t think of a better place to be – the opportunity is huge”.
Polestar operate a direct to consumer sales model and utilises the Volvo dealer network for aftersales services. It uses boutique-style 'spaces' to showcase vehicles to potential customers. There are currently two in the UK.