The introduction of the subscription plan that provides short-term ‘cancel at any time’ flexibility, is in response to customer demand to offer a ‘convenient’ and ‘stress-free’ introduction to the car brand, it said.
The details of ‘Genesis Flexibility - your tailor-made car subscription’, will vary between markets.
The Genesis Flexibility package includes scheduled servicing, whilst offering the same scope of services provided when purchasing a Genesis vehicle, including home delivery and collection, Genesis Care Plan and a Genesis personal assistant.
In a recent face-to-face interview with AM, Genesis Motor UK managing director Andrew Pilkington, gave an initial insight into plans for the mobility scheme.
Commenting on its imminent launch this week, Dominique Boesch, the managing director at Genesis Motor Europe, said: "With our Genesis Flexibility subscription, customers will benefit from their own Genesis Personal Assistant, recruited from hospitality and retail sectors, helping guide customers through the selection of their vehicle and throughout their Genesis experience, as part of the offering.
"We recommend Genesis Flexibility to customers who would like to experience our premium luxury vehicles without the commitment.
“At Genesis, we believe that you don’t need to own a premium luxury vehicle to be able to drive one. We want our customers to be able to experience the same first-class Genesis service, on their own terms and to suit their lifestyle."
Customers will be able to contact their Genesis personal assistant to arrange vehicle servicing, including free pick-up from the customer’s home or place of work, and a courtesy car.
The vehicle is delivered free of charge to the front door and after expiry of the subscription, the vehicle will be collected again from the desired location, Genesis said.
Genesis said details of the subscription offering in each country will be revealed soon and each package is carefully tuned to offer flexibility and meet local financial regulations.
Earlier this summer, Genesis officially launched into Europe.