Renault has launched an all-inclusive subscription service for its new Megane E-Tech electric vehicle (EV) – with prices starting at £599 per month.
Servicing, insurance, road tax, breakdown cover and congestion charges are all included in the package, which is managed by Renault Group’s recently-acquired subscription arm, Bipi.
Customers can sign-up for between three and 48 months for the scheme, which will likely deliver a flow of nearly-new EV stock to the brand’s franchised car retailers.
There’s no deposit required, and a 750-mile monthly mileage allowance applies.
Guillaume Sicard, country head UK and managing director at Renault UK, said: “Many drivers have not only expressed an interest in switching to an electric car, but also in changing how they may choose to own such a vehicle.
“Traditional ownership methods will always have a place but, in line with how we now pay for many goods and services, there’s a very significant increase in those who would consider a car on a subscription basis.
“Our new all-encompassing subscription service means we have the perfect answer, providing consumers with an exceptionally flexible and convenient way to own and enjoy a highly usable multi award-winning electric vehicle.”
The new Renault Megane E-Tech is the first of a new generation of Renault EVs built on the brand’s new platform as part of a ‘Renaulution’ strategy which includes the launch of 10 new electric vehicles (EV) by 2025.
Car retailers are increasingly experimenting with their own vehicle subscription solutions.
Hendy Group and Perrys recently partnered with Karzoom to offer a solution.
Discussing the benefits of its new ‘Flex’ offering, which is being facilitated in partnership with Mazda UK, Perrys managing director Darren Ardron told AM: “It really gives us a great opportunity to offer something new to customers wanting maximum flexibility and gauge what potential demand is out there.”
He added: “One of the other positives that subscription can also provide – in the current climate – is another potential stream of used car stock coming back into the business.”