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Internet 'increasingly dominant' in retail sales, claims EnquiryMAX

David Boyce, managing director of enquiryMAX

The internet is playing an increasingly dominant role in retail sales for dealerships, according to data from EnquiryMAX.

The data shows that new leads from the web jumped by 105% in June 2017 compared to the same month last year. 

Similarly, new sales increased by 25% and used orders by 41% over the same period as manufacturer leads increased by 9% in June against the same month in 2016. 

EnquiryMAX’s managing director, David Boyce (pictured), said: “It’s clear the web is playing a larger part in retail sales for dealers.

"It is vital that buyers enjoy a seamless experience from website to the forecourt and final sale.

"If the dealer captures and manages the data correctly, they have a huge advantage in terms of insight into the buyer’s interest and a qualified lead.”

The data analysis, from over 500 dealerships across the UK, is used to inform retail consultancy and advice for enquiryMAX customers. 

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