The internet is playing an increasingly dominant role in retail sales for dealerships, according to data from EnquiryMAX.
The data shows that new leads from the web jumped by 105% in June 2017 compared to the same month last year.
Similarly, new sales increased by 25% and used orders by 41% over the same period as manufacturer leads increased by 9% in June against the same month in 2016.
EnquiryMAX’s managing director, David Boyce (pictured), said: “It’s clear the web is playing a larger part in retail sales for dealers.
"It is vital that buyers enjoy a seamless experience from website to the forecourt and final sale.
"If the dealer captures and manages the data correctly, they have a huge advantage in terms of insight into the buyer’s interest and a qualified lead.”
The data analysis, from over 500 dealerships across the UK, is used to inform retail consultancy and advice for enquiryMAX customers.