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AM webinar: Identifying the key trends in automotive for 2020

Dealership sales exec and customer


In the lead up to the webinar, released its annual Automotive Reputation Report for 2020.

This year, the report takes a look at how brands are performing across several European countries — including the UK and the DACH region (Germany, Austria and Sweden) — according to consumer sentiment, including the ranking of top performing and lagging brands.

Google is a dealership's new front door online.

Car buyers are looking online and comparing dealerships against each other.

So how do you look?

You need to be tuned-in to what your customers are saying, and be using the right tools to understand the sentiment behind the reviews.

This helps you identify trends, and ensure that the operational changes you’re putting in place after a review is left are correct and will accurately correct the underlying issue. If you’re optimising your Google pages, then you can become a leader against those who aren’t and truly win online.

The webinar will cover the key findings from the report and insight from Dr Brad Null, chief data scientist, on the details behind the numbers, as well as recommendations from Anthony Gaskell, managing director - EMEA, on how brands and large dealership groups can improve CX and operations in light of changing consumer habits.

Our webinar's key areas of focus:

• Trends we’re seeing for 2020 and beyond

• Importance of customer experience (CX) in the automotive sector on revenue and profitability

• Automotive Reputation Report key findings including European brand ranking.

Speaker details:

Anthony Gaskell, managing director — EMEA

Dr. Brad Null, chief data scientist

Webinar chairman: Tim Rose, editor, AM

Webinar recording


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