Rolls-Royce has today unveiled its new model, the Dawn, in an exclusive online launch, called ‘Digital Dawn’.
Company chief executive Torsten Muller Otvos said: “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring.
“Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots.
“Quite simply, it is the sexiest Rolls-Royce ever built."
The digital launch was aimed at what Rolls-Royce believes is its younger customer base of 40-to-45-year-olds.