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All-new Land Rover Discovery goes on sale this week

2017 Land Rover Discovery

The new Land Rover Discovery will arrive in retailers this week giving customers the first opportunity to test the all-new model on UK roads.

Prices start at £43,495 (OTR) and more than 4,000 have already been sold in the UK and 20,000 globally.

Jeremy Hicks, UK managing director at Jaguar Land Rover, said: “It's a special moment when a new vehicle arrives in our retailers and after months of planning, that moment is finally upon us. As of this moment our customers can see the new Discovery at their local retailer in the metal. We are very proud of the new Discovery, it does everything its predecessor does and more.”

The new Discovery was unveiled last September against a Guinness World Record-breaking Lego back drop and since has been on display as part of a national tour. New and existing customers were invited to Land Rover’s Solihull manufacturing site where the Discovery is built; it then continued to visit all Land Rover retailers nationally.

Outside of these exclusive activities, customers have only been able to experience the new Discovery though a Virtual Reality experience, but as of today, customers can see, touch and drive the UK’s most anticipated SUV.

Retailers have been preparing for the new arrival for some time, undertaking rigorous training at Land Rover’s off-road facility at Eastnor Castle, Herefordshire. Driving new Discovery against a sample of competitor vehicles, the new Discovery was put through its paces on- and off-road with classroom-style sessions demonstrating the vehicle’s capability, versatility and connected technologies.

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