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AM Awards 2021 citation: EV of the Year, Ford Mustang Mach-E

Ford Mustang Mach-E EV

The new Ford Mustang Mach-E was voted Electric Vehicle (EV) of the Year at the AM Awards 2021 following input from readers.

Here is AM’s citation detailing why car retailers decided that it was the best new zero-emissions vehicle on the market:

The naming of Ford’s debut battery car has been a divisive move, given that generations of Mustangs have been synonymous with V8-power for the average car enthusiast.

However, AM readers put it clearly at the head of the pack in their voting for the recipient of this award.

At the very least, Ford can claim to have successfully got consumers’ attention by putting that most iconic badge on its first all-electric car.

This SUV is available in both rear-wheel drive and all-wheel drive forms, and extended range models can cover up to 379 miles on one charge.

In fact Ford’s own team has won a Guinness World Record for the lowest energy consumption in an electric car, by travelling between John O’Groats and Land’s End at more than 6.5 miles per kilowatt hour – equivalent to a full charge range of 500 miles.

So practicality is guaranteed from the Mach-E, while still delivering performance expected of the Mustang brand: just 5.1 seconds from standstill to 62mph.

Ford of Britain managing director Lisa Brankin said about Mach-E signalling the direction Ford is taking: “I think maybe in the past, we might not have been very brave. But I think going forward, you’ll see that we are.

“I think, even if you don’t like Ford or don’t like Ford products, when people see the Mach-E, they’ll be impressed. And I think it also goes a little bit against expectations.”

It’s an electric vehicle that is cool to drive, commendably efficient and good both to look at and be seen in.

The Mustang Mach-E has generated enormous interest thanks to its on-paper performance, built-in technology and £41,000 starting price.

It will bring people back to the Ford dealer network.

The latest AM industry special issue

There has never been such desire for management information, for on-the-spot monitoring, for streamlining and automation, as there is now.

With this in mind, AM asked suppliers of some of the critical technologies dealers can use in their businesses, whether at the front end or in back-of-house functions, to share their latest developments and technologies for the AM Dealer Technology Guide.


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