CitNOW has appointed former Sytner operations director Geoffrey Page-Morris as it seeks to bolster its rapidly expanding business.

Page-Morris (pictured) had spent 18 years with the Sytner Group, before leaving last summer to start his own consultancy business.

He will now work closely with CitNOW’s senior team – initially on a part-time basis – to support the business’ expansion into new markets.

Alistair Horsburgh, chief executive at CitNOW, said: “We’re absolutely delighted that we’ve managed to persuade Geoffrey to come and join us.

“He’s incredibly well respected and a great practitioner in the industry, working with brands such as BMW and JLR.

“He also brings a wealth of experience to support the board as we continue our rapid growth.”

Page-Morris said: “The CitNOW story is a fascinating one, which is rapidly unfolding. Here’s a company which has used its knowledge and experience in the motor trade to develop a range of world-beating video apps, provide fantastic customer support and deliver an extremely effective, enterprise level service for manufacturers, groups and individual dealers.

“As someone who endorsed CitNOW wholeheartedly at Sytner, it was a very easy decision to make to join them on their incredible journey.”