Former EMaC sales development manager Ashley Higgins has joined WMS Group as the warranty provider’s new corporate account manager.
Higgins, who previously operated in the North West, North Wales and NI for EMaC, will aim to drive the group’s growth and development across new and existing accounts in the North West and across North Wales in his new role.
He brings a wealth of experience and knowledge, having overseen 350+ accounts in his previous position including the majority of the top 200 retailers, in addition to supporting manufacturers and large used car operations.
Higgins will be instrumental in increasing the penetration of the Group’s flagship award-winning used car scheme, Safe and Sound, which carries the endorsement of two celebrity figureheads.
The WMS Group’s business development director, Eric Stone, said: “We are delighted to welcome Ashley to our development team.
“His relationship management skills and understanding of the franchised dealer dynamic are second to none, so we are confident that he will be a great asset to both the WMS Group and our dealer partners.”