Former CitNOW director Alistair Jeff has joined GardX International as consultant for new the business’ new 360-degree vehicle imaging solution.
GardX have recently introduced to the UK Automotive sector the AD-Vantage 360 SpinCar merchandising platform which gives dealerships the opportunity to deliver a comprehensive visual overview of their stock vehicles.
Jeff joins GardX with 27 years in the automotive market, having spent his early career within dealerships.
He then moved into the digital arena and from 2000 he worked with agencies and OEMs.
Three years ago Jeffs left AutoTrader in order to help build the UK and overseas personal-video business for CitNOW where he was a director until leaving late in 2016 to pursue consulting opportunities.
Commenting on GardX’s new appointment, managing director Victor Coutin, said: “We are confident that Alistair will bring a strong competitive edge to the development and expansion of our digital portfolio.
“As a company we are constantly seeking new ways to differentiate ourselves in the marketplace and keep ahead of the competition; there is no doubt the digital market is the future and we want a piece of that action.
“We welcome Alistair on board to add his expertise to our GardX ‘AD-Vantage Spincar 360’ product.”