Maserati GB has promoted former corporate sales manager Howard Dalziel to the post of national corporate sales manager as part of “a key corporate sales team restructure”.
Dalziel’s move will be followed by the arrival of Laura Heathcote-Smith, who joins the Maserati team as corporate sales manager (South), and brings expertise in corporate, fleet management, sales and vehicle finance as well as a background in aeronautical engineering.
Dalziel said: “With such a strong corporate offering it’s a great time to be in this role at Maserati. We will continue to focus our attention on the contract hire and leasing industry, the broker channels, corporate entities, data providers and of course our dealer network, with a view to securing a wider audience for Maserati’s affordably exclusive cars.”
Supported by Louise Kelly, corporate sales manager (North) and customer contact executive Alexandra Cooper, Dalziel’s team will aim to continue the success the marque has seen to date in the sector.
Maserati has seen a 23% increase in registrations year to date, thanks in-part to the recent introduction of its first ever SUV, the Levante, and the executive Ghibli saloon.
Peter Denton, region manager for Maserati North Europe, said: “With our corporate sales team at full strength and a highly appealing model range, thanks to the newly announced updates for the MY18 Ghibli and the recent introduction of the Levante SUV, we aim to achieve 50% of all Maserati sales in the corporate sector.”