Former Maserati Europe marketing director Mike Biscoe has been appointed as the new general manager for Maserati Great Britain with immediate effect.
The Italian premium car brand welcomed Biscoe back to the UK following more than five years at Maserati’s head office in Modena, Italy.
A statement issued by Maserati GB said: “His 28 years in the automotive industry have included various product, marketing and communications roles at Alfa Romeo and Fiat both in the UK and Internationally.
“He holds a Bachelor of Science degree in Mathematics and gained a Postgraduate Diploma in Marketing Management at the Liverpool Business School.”
Biscoe replaces Peter Denton, who left the brand at the end of last year, and will be supported in the UK market by head of sales Andrew Pilkington whose area of responsibility now includes fleet, business sales and remarketing.