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Genesis Motor Europe appoints former Audi and JLR marketing chief

Dominic Chambers, head of marketing and communications, Genesis Motor Europe

Genesis Motor Europe has appointed former Audi and Jaguar Land Rover (JLR) marketing chief Dominic Chambers as its new head of marketing and communications.

Chambers’ joins Hyundai Motor Group’s premium division following September’s appointment of Audi’s head of future retail, Dominique Boesch, as its first managing director.

He is the latest in a series of strategic hires as Genesis gears-up for its long anticipated arrival in the UK as part of a Europe-wide lauch.

Back in July AM revealed that former Polestar UK managing director Andrew Pilkington had joined the brand from his post with the Geely-owned EV specialist, which was poised to launch its Polestar 2 EV in the UK at the time.

Pilkington now occupies a London-based role as Genesis Motor Europe’s operations director.

Commenting on Chambers’ appointment, Boesch said: “Defining our arrival plan for Europe and clearly communicating our unique approach to market will be critical to establishing a strong presence in the premium automotive market.”

“Dominic has a proven track-record of creating powerful campaigns and transforming digital platforms and he will bring our vision for Genesis in Europe to life.”

Genesis Motor Europe said that Chambers has over twenty-five years of marketing experience “working for some of the world’s biggest technology, retail, and entertainment brands”.

His previous roles in automotive include those of marketing director for Audi UK and global head of digital marketing for JLR, where he was responsible for strategy, innovation and global content delivery across online and social channels.

Chambers’ role at Genesis Motor Europe will see him responsible for marketing communications, PR and digital experience.

Chambers said: “I’m excited to take up the role and to join what is already an incredibly talented team.

“I recognize the importance of digital marketing transformation and communicating our unique customer experience will be essential.

“We have a clean sheet of paper and we can define our own direction for Genesis across all digital and social channels right from the outset; challenging the conventions and delighting our customers with everything we have to offer.”

AM100 2020 revealed: Webinar with special guests

The annual AM100 list of the biggest and best in automotive retail will be revealed at an AM100 webinar next week by AM and our new research and analysis partners, accountancy firm BDO.

Joining BDO's head of motor retail Steve Le Bas and AM editor Tim Rose to discuss the 2020 AM100 findings and the critical issues that motor retailers have been overcoming are three special guests from large AM100 groups are:

  • Darren Edwards, chief executive of Sytner
  • Stuart Foulds, chief executive of TrustFord
  • Peter Smyth, director of Swansway Group

The AM100 webinar is free to attend but viewable only by attendees who register.

When: November 18th 2pm

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