NFDA celebrates Drive My Career ‘Apprentice Takeover’ success on social media

19/02/2021

The National Franchised Dealers Association (NFDA) has been celebrating the success of the third Drive My Career ‘Apprentice Takeover’ campaign run across social media.

Aiming to raise awareness of apprenticeship opportunities across the automotive retail sector during National Apprentice Week 2021 (February 8 to 14), the initiative used the hashtag #DMCApprenticeTakeover to achieved 180 mentions and more than 500 interactions – reaching over 650,000 people.

NFDA chief executive, Sue Robinson, said: “Following such a difficult year, it was extremely positive to see franchised dealers endorsing their workforce and investing into the future generation.

“Reading the inspiring stories of apprentices and seeing their excitement to be part of our industry has been encouraging.”

Marshall Motor Group shared 31 pictures, videos and stories from apprentices, their mentors, aftersales managers as well as the group’s chief executive, Daksh Gupta, during the Drive My Career ‘Apprentice Takeover’ campaign.

Also, a number of videos featuring current and former apprentices working for Sytner contributed to significantly raising the profile of the campaign and apprenticeships in general, according to the NFDA.

A collection of Tweets featured in the NFDA's Drive My Career Apprenticeship Takeover TrustFord, JCT600 and Caffyns were also among the AM100 car retail groups to take part in the apprenticeships push.

Drive My Career is the employment platform launched by the NFDA in 2018 to make the motor retail sector more attractive to young jobseekers and connect potential candidates with their local retailers.

During National Apprenticeship Week, Drive My Career also provided CV and job interview tips for anyone in the audience to help on their career journeys.

The NFDA said that Drive My Career is currently supporting its members who are actively recruiting, while it continues to also promote via the website success stories, career guidance and additional tips for jobseekers through targeted campaigns.

Robinson said: “Drive My Career will continue to raise awareness of the rewarding career opportunities available in the automotive sector.

“A huge thank you to our members for their continued, outstanding support.”

Spotlight on running a modern dealership 2023

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now