Social media
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Car Dealer News 13 MarDicksons of Inverness wins social media following with ‘cheeky’ social media videos
Scottish car retail Dicksons of Inverness is making waves with a series of tongue-in-cheek videos that have led to thousands of views on social media.
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Digital Marketing 26 OctMore buyers use smartphones at dealerships for last minute checks, research finds
Motorists are increasingly using smartphones and social media to inform their next car purchase, research by CarGurus has found.
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Opinion 11 OctIs misinformation shaping our view of the automotive sector? Opinion
I had just finished making a complete mess of trying to record a 25-second sound bite for the BBC on supply chain problems in the industry, when a security man from the nearby shopping complex came over and wanted to know what we were doing.
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Digital Marketing 7 OctSocial media influences seven in 10 car buyers
Social media is used by 71% of car buyers to assist with the buying process in some way, according to CarGuru’s research.
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News 16 SepUsed car retailer tells 10,000 Tiktok followers to ‘go private’ to bag a bargain
A used car retailer has taken to his popular Tiktok account to tell car buyers that they need to scour private car sellers’ adverts on Auto Trader if they want to access the market’s cheapest vehicles.
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Opinion 2 AugHow content and data unlock customer relationships - guest opinion
Automotive content specialist Craig Thomas outlines potential advantages for OEMs and car dealers which use content marketing to reach and keep engaged buyers.
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Digital Marketing 26 JulVideo: Showroom-stopping Chapelhouse performance celebrates Suzuki #GoodDifferent
Chapelhouse Motor Group staff have proved that they are signing to the song sheet of Suzuki’s new #GoodDifferent marketing campaign with a showroom-stopping barber shop quartet performance.
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Latest News 17 FebMarshall, JCT600 and TrustFord's NFDA 'Apprenticeship Takeover' engagement rewarded
Marshall Motor Group, JCT600 and TrustFord have been recognised for raising awareness of apprenticeship opportunities via Drive My Career's social media takeover.
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Manufacturer 14 FebVIDEO: DeLorean is back… With a gull winged EV styled by ItalDesign
The DeLorean car brand made famous by the Back to the Future movies could be set to make a return after teaser video of a new, gullwinged electric vehicle (EV) were shared online.
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Latest News 10 FebNFDA Drive My Career leads apprentices in social media takeover
The National Franchised Dealers Association’s (NFDA) Drive My Career initiative is once again rallying apprentices to take part in a social media takeover to highlight employment opportunities in automotive retail.
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People News 13 JanSkoda salesman talent-spotted in Instagram set for ITV2's The Cabins dating show
Barlow Motors Skoda car salesman Warwick Bettany will appear on ITV2’s The Cabins TV dating show after being talent-spotted on Instagram by producers.
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Latest News 12 NovHow AM Live 2021 reunited car retail sector
Car retailers and industry suppliers hailed the return of Automotive Management Live as “a great success” after crowds returned to the NEC to meet-up in-person.
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Latest News 18 OctFacebook to deliver social media advice alongside Marketing Delivery at AM Live
Facebook UK will join Marketing Delivery on-stage at Automotive Management Live to advise car retailers how to adapt to changing cutsomer baviour with an expertly-targeted social media strategy.
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Digital Marketing 16 Aug
Car retail must focus on social media as 'mouthpiece' for vulnerable customers
Social media has become a key mouthpiece for vulnerable customers and car retailers must be ready to identify their needs and respond with empathy, according to The Motor Ombudsman.
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Car Dealer News 19 MayTC Harrison car dealership staff celebrate group’s 90th birthday
Staff across the TC Harrison business cut cake and raised a glass as the Ford car retail group celebrated its 90th birthday this week.
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Manufacturer 31 MarVolkswagen accused of ‘deception’ after early April Fools' Day prank
Volkswagen has been accused of “deception” and spreading “misinformation” in the US following an early April Fool’s prank which suggested the German car brand was set for a ‘Voltswagen’ rebrand.
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Digital Marketing 23 MarHoncho to manage Carzam’s paid media strategy
Digital used car retailer Carzam has appointed Honcho to manage its paid media strategy in a bid to boost its digital presence.
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People News 19 Feb
NFDA celebrates Drive My Career ‘Apprentice Takeover’ success on social media
The National Franchised Dealers Association (NFDA) has been celebrating the success of the third Drive My Career ‘Apprentice Takeover’ campaign run across social media.
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Car Dealer News 8 Feb
NFDA will help dealers boost web, social and press communications
The new programme is designed to help dealers optimise their communications with customers, colleagues and the media.
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Latest News 27 JanNew Land Rover Defender rescues car transporter from ice and snow (video)
Swansway Garages staff turned to their “iconic” Land Rover Defender demonstrator car to tow a fully-loaded car transporter free of snow and ice after it became stranded outside Stafford Land Rover this week.
