AM Online

MG Motor sets sights on fleet sector with Geraint Isaac promotion

MG Motor UK head of fleet Geraint Isaac

Fast-growing MG Motor UK has promoted national fleet sales manager Geraint Isaac to the newly-created role of head of fleet as it looks to “really grow its presence in the fleet market”.

The UK’s fast-growing new car brand, MG has generated a 65.6% rise in registrations (to 17,499) to the end of August and a four-fold rise in fleet sales since 2019.  

Earlier this month AM reported that the brand had achieved a new sales record of 20,000 units year to date - halfway through September - beating its full-year 2020 volumes by more than 1,500 units.

Former Hyundai fleet operation manager, Isaac, joined MG in October 2019.

His new role will see him work with fleets and a franchised retail network, which has grown with 30 new partners so far in 2021, to grow the brand’s presence in both user chooser and core company fleets.

Isaac said: “As the UK’s fastest growing mainstream car brand and a leader in electric vehicles, MG has never been better placed to really grow its presence in the fleet market and in my new role I’m really keen to leverage those opportunities, making the most of new models including the MG5 EV and MG HS Plug-In Hybrid to boost MG’s appeal in both the core fleet and user-chooser markets, where low BIK rates and zero emissions are big selling points.”

MG said Isaac will retain responsibility for vehicle remarketing, residual values and co-ordinating MG’s dealer fleet programmes in his new role and continues to be supported by a regional fleet sales manager and public sector and leasing manager.

MG Motor commercial director, Guy Pigounakis, said: “Geraint has already done a terrific job in raising awareness of MG in the fleet market and in securing some key deals for the brand.

“In his new role, we look forward to him developing those relationships and increasing MG’s visibility in the fleet market even further.”

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.