Audi UK has named Tony Moore as its new head of marketing.

He currently holds the position as head of product planning at Audi UK and will move across into his new role in January 2022.

Moore has worked for the Volkswagen Group for 25 years and has broad management and leadership experience in various senior roles across Volkswagen Financial Services, Volkswagen Group UK, and Audi UK, including financial controlling, planning, supply, and product.

In his new role, Moore will be tasked with will helping to accelerate Audi UK’s direct and data-driven marketing focus, whilst ensuring strong Audi brand image building is maintained in the UK.

Andrew Doyle, director of Audi UK, said: “I would like to congratulate Tony on his new role as Head of Marketing at Audi UK. Tony’s vast experience and wealth of knowledge gained across financial, planning and product roles at the Volkswagen Group will prove invaluable as he leads our digital transformation. Under his leadership, and the expansion of our fully electric e-tron line-up, the Audi brand will go from strength to strength.”

Moore added: “Audi has established itself as the leading brand for e-mobility, luxury and innovation in the premium sector. I’m really eager to start leading the team into what will be an exciting and truly sustainable future.”