Stellantis has promoted its head of customer experience and quality for Abarth, Fiat, Alfa Romeo, Fiat Professional and Jeep, Iain Brown, into the role of Fiat and Abarth UK sales director.

The OEM said Brown will assume responsibility for developing and implementing the Italian brands’ sales strategy with the aim of growing market share sustainably while improving the customer experience.

Brown joined Fiat as zone sales manager in 2008 and has held various roles including that of regional sales manager and national sales operation manager.

He had been in his most recent role since 2019.

In his new role Brown will report to Fiat and Abarth country manager Greg Taylor.

He said: “I’m thrilled to be taking up the position of Sales Director for Fiat and Abarth UK and look forward to working collectively to build a clear roadmap for the sales strategy for the respective brands.

“Having first joined the FCA family – now Stellantis – in 2008, having been so impressed by the second generation 500, it is a very timely move for me, given the same impact the third generation, fully-electric New 500 is having 14 years on.”

Brown added: “As a self-confessed petrol head, Abarth is a dream to work for. You can’t help but smile when you see, hear or drive one – turning the iconic design of the Fiat 500 into a brilliantly compact performance car suitable for the track or everyday life.”

Taylor said: “It goes without saying that we’re delighted to appoint Iain to the role of Sales Director for Fiat and Abarth.

“Having worked in the field when he first joined the Stellantis family back in 2008, he has a longstanding product knowledge and affinity with the two brands, which will be crucial in developing and implementing our future sales strategy for the Fiat and Abarth brands in the UK.”