Senior consultant Adrian Baker has been appointed to the Coachworks-Consulting board of directors in recognition of his contribution to the business over the past five years.
Baker had a successful career in banking for 13 years, before switching to the motor industry in the mid-90s when he represented brands such as Audi and Toyota as a retailer.
He joined Coachworks as a consultant in 2010, and was promoted to a senior role a year later.
Coachworks managing director and founder Karl Davis said: “Like most organisations, our resources need to be continually analysed to ensure we are able to give the best service to every client and Adrian’s influencing style is very effective indeed.
“While continuing his ‘day job’ of delivering support to motor manufacturers and retailers, he will also help develop the company’s strategic approach into new areas including digital revenue streams.”