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Contact Advantage bought by Reynolds and Reynolds

UK provider of dealer CRM and showroom management systems Contact Advantage has been acquired by Reynolds and Reynolds.

Contact Advantage’s software delivers an extended selection of products for dealerships and OEMs, covering the sales cycle from the initial customer contact and prospect management through to vehicle purchase.

“The addition of Contact Advantage adds an important set of customer relationship management (CRM) and showroom products to Reynolds’ portfolio,” said Adele Feeney, managing director for Reynolds – UK Automotive.

“We can now offer a unique combination of best-in-breed dealership management system (DMS) and showroom applications that offer seamless, unprecedented levels of integration.

“With Contact Advantage, dealerships and manufacturers can capture and synchronise more of their customer data and streamline more of their communications in the vehicle purchase process.

“As a leading provider of automotive Showroom, F&I, and lead management applications in the UK and Europe, Contact Advantage also has developed strong working relationships with a number of OEMs in support of the vehicle sales process.

Rob Lewis, managing director of Contact Advantage, said: “We’ve always recognised the benefit of partnering with a larger DMS company to build a set of tight-knit, fully integrated solutions.

“We see this as a unique opportunity to expand into other markets with the backing of a true global player, which is firmly focused on growth for the long term.”

Most recently, Contact Advantage introduced a new suite of iPad applications enabling dealerships to take their customers through the entire sales process – from model selection, colour and specification configuration, pricing and order forms – all in one interactive iPad application.

Reynolds and Reynolds in the UK provides automotive retailing solutions for car dealers and manufacturers.

It is based in the US and serves automotive dealerships with software, business forms, and services in North America, Canada, the U.K., and Europe.

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