CRM
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Opinion 2 AugHow content and data unlock customer relationships - guest opinion
Automotive content specialist Craig Thomas outlines potential advantages for OEMs and car dealers which use content marketing to reach and keep engaged buyers.
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Car Dealer News 22 JulDrive Motor Retail switches to THREE60 CRM
Dealer group Drive Motor Retail has implemented THREE60’s CRM system to manage its growing number of enquiries.
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Manufacturer 18 MarDS seeks concierge mindset from UK dealer staff as it expands reach
Sales executives will be replaced in DS Automobiles showrooms by a new single contact for a customer's lifecycle. UK dealerships introduce ‘DS Concierge’ role.
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Technology 2 DecSalesforce to provide Bentley with enhanced digital customer interaction
Bentley Motors is implementing a new suite of cloud-based CRM solutions from Saleforce in order to deliver a more personalised service to its customers.
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Car Dealer News 25 May90% of dealer enquiries satisfy GDPR with marketing consent, says Marketing Delivery
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
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Technology 26 Oct
Mentor Systems achieves ISO 27001 standard
Mentor Systems has "underlined its commitment" to data security by gaining certification to the internationally-recognised ISO 27001 standard.
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Manufacturer 21 JulVauxhall Motors drives marketing with McCann Velocity appointment
Vauxhall Motors has appointed McCann Velocity to oversee its CRM, point of sale, print, aftersales and retail marketing.
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Opinion 10 JulGuest opinion: ‘Chatbots’ and the future of customer service
Car manufacturers are set to shift their focus from selling vehicles to creating new revenues streams through a more digital, customer centric business model as vehicle ownership falls by up to 50% in the next decade, according to figures compiled by Deloitte.
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Digital Marketing 27 Jan
Vauxhall extends GForces agreement
GForces has extended its relationship with Vauxhall UK until March 2018 as part of a continuation of a deal which has been in place for the past four years.
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Opinion 11 Nov
Driving data: managing retention through CRM
Aftersales retention can be measured in many ways and we hear lots of opinions on what contact channels and processes work best but they are not often backed up by hard facts, more a gut feeling.
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Insight 3 Oct10 ways car dealers can hold on to their customers
Independent car dealers rely on repeat business, making managing customer relationships crucial.
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Opinion 29 JanGuest opinion: CRM more important than ever after records registrations
Driving customer loyalty and repeat business is the hallmark of success in any commercial organisation – and it’s a particular challenge in the automotive industry.
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Car Dealer News 23 DecMore than 1,200 customers and friends join Mitchell Group for Christmas carols
Chester-based car dealer Mitchell Group held its annual Christmas carols event, filling Chester Cathedral with over 1,200 Lexus, Mazda and Skoda customers.
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Digital Marketing 28 Oct
Automotive industry unprepared for customer data crisis, says Verso Group
The UK automotive industry will struggle to prepare for new General Data Protection Regulation (GDPR) due to a lack of consultancy services.
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Digital Marketing 20 Oct
Car dealers and manufacturers warned over new data protection regulations
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
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Supplier News 18 Sep
Contact Advantage bought by Reynolds and Reynolds
UK provider of dealer CRM and showroom management systems Contact Advantage has been acquired by Reynolds and Reynolds.
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Manufacturer 26 MayFiat announces changes to its parts and service structure
Fiat Chrysler Automobiles UK Ltd has announced changes to its parts and service structure.
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