Dealerships can now conduct a real-time audit of their customer database with a new service from Marketing Delivery.
A growing number of unrectified vehicle recalls point to a breakdown in customer engagement strategies, according to data analysed by ADS.
Vertu Motors says it will be able to boost its customer experience with the support of new technology. It has signed a strategic partnership with Imagino.
The gap between older and newer cars in terms of average aftersales invoice value continues to widen, according to new analysis from Marketing Delivery.
Mike Allen, former automotive analyst and now MD of Cambria Private Capital, shares views on technology playing a crucial role in connecting the buyer to the dealer
Automotive content specialist Craig Thomas outlines potential advantages for OEMs and car dealers which use content marketing to reach and keep engaged buyers.
Dealer group Drive Motor Retail has implemented THREE60’s CRM system to manage its growing number of enquiries.
Sales executives will be replaced in DS Automobiles showrooms by a new single contact for a customer's lifecycle. UK dealerships introduce ‘DS Concierge’ role.
Bentley Motors is implementing a new suite of cloud-based CRM solutions from Saleforce in order to deliver a more personalised service to its customers.
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
Mentor Systems has "underlined its commitment" to data security by gaining certification to the internationally-recognised ISO 27001 standard.
Vauxhall Motors has appointed McCann Velocity to oversee its CRM, point of sale, print, aftersales and retail marketing.
Car manufacturers are set to shift their focus from selling vehicles to creating new revenues streams through a more digital, customer centric business model as vehicle ownership falls by up to 50% in the next decade, according to figures compiled by Deloitte.
GForces has extended its relationship with Vauxhall UK until March 2018 as part of a continuation of a deal which has been in place for the past four years.
Aftersales retention can be measured in many ways and we hear lots of opinions on what contact channels and processes work best but they are not often backed up by hard facts, more a gut feeling.
Independent car dealers rely on repeat business, making managing customer relationships crucial.
Driving customer loyalty and repeat business is the hallmark of success in any commercial organisation – and it’s a particular challenge in the automotive industry.
Chester-based car dealer Mitchell Group held its annual Christmas carols event, filling Chester Cathedral with over 1,200 Lexus, Mazda and Skoda customers.
The UK automotive industry will struggle to prepare for new General Data Protection Regulation (GDPR) due to a lack of consultancy services.
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
