This week Baker Tilly was renamed RSM, uniting under a single common brand with RSM audit, tax and consulting firms across the world.
The new RSM logo and brand statement - ‘The power of being understood’ - will be rolled out in all of the firm’s 35 UK locations, as well as across the RSM network, comprising 37,500 people in 730 offices in more than 110 countries.
RSM International is the seventh largest global network of independent audit, tax and consulting firms.
Last year, it was the fastest growing top 10 global network posting an 18% increase in revenue to $4.4 billion for the year ending December 31, 2014.
Video: RSM in the UK
Laurence Longe (pictured with new logo), RSM’s UK managing partner, said: ‘Uniting under a common brand presents a unique opportunity for RSM to truly become the first choice adviser to middle market leaders, globally.
“Clients using an RSM firm will now have much greater confidence that they will receive the same high quality of professional service for their audit, tax and consulting needs wherever they do business in the world.
“By coming together under a common brand, we will be better able to draw on local knowledge and global expertise from across the network and this will help us to help our clients be successful wherever and whenever they expand the international reach of their business.
“But even though our name is changing, we are staying true to our roots and we are committed to serving the needs of all of our clients both nationally and internationally.”