From left to right: Tony Roff, Lisa Appleton, Nick May, Carla Pon and David McGuinness.

Independent finance provider Alphera Financial Services is expanding its bespoke premium captive team to deal with increased sector demand.

The premium captive division, which supports customers buying prestige vehicles, has seen a continued growth of 30% year-on-year.

The team now comprises five dedicated personnel providing captive finance support for Rolls Royce Motor Cars Financial Services and Aston Martin Financial Services.

Lisa Appleton will be looking after the north of England after four years as a relationship manager for Lexus/Toyota FS.

Tony Roff will take the southern division, having previously worked within the region for 12 months.

He was formerly a business development manager for the BMW retail network and, prior to this, worked in Alphabet, BMW’s corporate leasing and contract hire division.

Carla Pon has recently taken on the role of concierge manager and, prior to this, spent eight years at BMW’s Park Lane site working in VIP sales. She supports the Rolls Royce retailer network and will work with its clients on a one-one basis.

She will be supported by David McGuinness, who has just taken on the internship role of concierge support assistant.

Nick May, head of premium captives at Alphera Financial Services, said: “There has been a consistent strong rise in the number of finance contracts being arranged and we need to support continued growth.”

May said: “We focus on creating a smooth customer journey with a seamless transaction as soon as a purchase decision has been made. This individual attention is a vital component of our success and I am confident that, with the expertise from our additional team members, we will continue to expand in the future.”

The premium captive team funds both new and used vehicles, at a rate of one new to every three used.