Motors.co.uk and Motoring.co.uk have partnered to offer its dealers the opportunity to connect with millions of car owners via email.

The new partnership will give Motors.co.uk dealers the chance to target millions of geo-located car owners by email from the fully opted-in Motoring.co.uk community. Motoring.co.uk will use its data and prediction tools for when users are in-market for a new or used car and aftersales products, like a service or MoT.

Motoring.co.uk currently has access to 5.7 million consumers, including their habits and preferences. 

Dealers can develop personalised broadcast campaigns to develop improved customer relationships and sales opportunities.

Dealer Steve Durkin, owner of Steve Durkin Vehicle Services, said: “Being able to use Motoring.co.uk and its data for email marketing has given our business a different but powerful opportunity, which works for us when wanting to target car owners who are potentially in-market for a new or used car, and most recently a service and M0T, which is great for our aftersales department.”

In the first half of this year, 53% of consumer enquiries to Motors.co.uk dealers were made via email.

“Through our innovative MyMotoring hub and automotive data partnerships, we have been able to build a detailed view of UK car consumers, including an understanding of their current and desired vehicles” said Chris Green, sales and media director at Motoring.co.uk.

Phill Jones, Motors.co.uk managing director, said: “We’re committed to offering dealers advertising solutions that increase their business effectiveness.  Email is becoming an increasingly important way to engage with consumers and Motoring.co.uk has the platform that will allow us to help dealers benefit from targeted, tailored and timely broadcasts that will drive enquiries.

“The impressive results that Motoring.co.uk has generated for clients over the years, matched with a commitment to protecting and investing in its email database provides us with the confidence that our dealers will quickly benefit from tapping into this underutilised media.”

Example of a Steve Durkin mailer