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DM Keith adopts Dealerweb showroom management system

DM Keith Skoda

DM Keith has completed the roll-out of a new showroom management system, Dealerweb Showroom.

The new software, which is installed across the group’s six-site Skoda and Seat dealer network across the north, will streamline the sales process and give real-time reporting mechanisms to assist the business as it targets further growth.

The family-run group recently celebrated its 40th anniversary of representing Skoda and has completed the refurbishment of its multi-brand flagship York dealership.

Craig Carter, sales director at D.M. Keith, said: “2016 has been an important year for the group, particularly as we expanded with two new sites.

“As the group has grown, it was important to standardise the showroom management system used across all of our sites, to make the enquiry and sales process as efficient as possible.”

Dealerweb Showroom will enable the group to more effectively manage enquiries and sales consistently across all its sites, while giving DM Keith’s sales managers and senior staff access to detailed financial reporting with Dealerweb’s DealBook module, providing real-time insights into productivity and profitability levels.

Dealerweb has replaced D.M. Keith’s previous enquiry management system, and covers every aspect of the group’s sales process for new and used vehicles.

It can be used to manage leads, configure customer orders and to automate sales activity, profit and F&I reporting.

Every member of DM Keith’s new and used car sales teams has received on-site training from Dealerweb to enable staff to get the most from the new system.

James Hill, sales operations director at Dealerweb, said: “For a rapidly-growing and successful business such as DM Keith, the implementation of a fully-integrated showroom management system can help promote group-wide efficiency from day one.

“With more dealerships on their roster, the backroom administrative needs can increase drastically in a short period of time, so it is essential to have a clear and effective management software underpinning their increased sales reporting needs.”

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