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BCA announces exclusive remarketing deal with Swansway

Peter Smyth, Swansway

BCA and Swansway Garages have announced a new exclusive remarketing partnership for cars and commercial vehicles, resulting in two weekly sales of 250 cars. 

The Crewe-based dealer group represents 14 franchises in 23 locations and will provide the new sales, in BCA Nottingham and BCA Preston, will start on November 1 and include a range of cars and commercial vehicles.

Both cars and commercial vehicles will feature in the sales programme and all sales will be available to Live Online bidders.

Peter Smyth, group director for Swansway, said: “BCA are the acknowledged market leaders and offered Swansway an innovative package of remarketing tools that met the specific needs of our dealer group. 

“With the added benefit of the BCA Dealer Pro service, BCA will provide us with a swift, efficient and well-managed programme to remarket overage vehicles and the non-retail part-exchanges we generate.”

In-line with Swansway’s adoption of the BCA Dealer Pro system, every incoming part-exchange vehicle will be appraised and valued using BCA’s cloud-based service. 

All non-retail part-exchange cars will be consigned to BCA for immediate remarketing, while the dealer group functionality means more cars will be identified and retained for profitable retail sales, rather than being traded. 

BCA is supporting the sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through BCA’s website, Auction View bulletins and Showroom feature.  

Craig Purvey, BCA chief commercial officer, said: “We are delighted to announce this significant partnership with the Swansway Group to remarket a superb range of stock at BCA Preston and BCA Nottingham every week. 

“We look forward to working with Swansway to drive efficiency and improve performance throughout the remarketing process.”

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