A new dealer-to-home car delivery service launching in the Midlands claims to offer dealers a free service to deliver cars to buyers.

Motor Delivery enables car buyers to pay for the delivery and handover of their new car as an add-on at the time of purchase at a selected number of dealerships.

A number of dealer groups are said to have already expressed interest in the service, which utilises Ebbon-Dacs’ moDel system to capture delivery data and handover feedback.

Vehicles will be delivered by Lincoln-based vehicle logistics specialist, Vision Drive.

Ian Smith, Motor Delivery's commercial director, said: “Motor Delivery’s technology, as a standalone platform, can integrate into dealers’ sales platforms in the same way as F&I products to make the order process as seamless and effortless for them as possible.

“A pricing algorithm works out the delivery charge on a pence per mile basis per vehicle so no further calculations are required by the dealer, and we handle all communications with the end-customer and every aspect of the handover process."

Dealerships choose the date and time slot of the delivery at the start of the sale process, which Motor Delivery says gives greater flexibility and removes the need to have handovers over a weekend.

The firm promises a ‘white glove’ approach, with its model designed to help improve dealers’ Customer Satisfaction Index (CSI) rating for vehicle handover.

Motor Delivery handles all aspects of the handover, including explaining the car’s key technology and specification benefits to the driver.

Phil Kelsey, managing director of Motor Delivery, said that after reviewing several products on the market the decision had been taken to select the Ebbon-Dacs moDel solution to electronically capture all delivery information.

He said: “moDel is a leading industry benchmark, used by national dealers in the UK. This technology will drive our system and help us let everyone know where the vehicle is in the process.

“As well as offering new car buyers a highly price competitive, fast and professional delivery service, Motor Delivery takes away the time-consuming handover and communication process from retail dealer staff so they can focus on selling more cars.”

Picture caption (left to right): Ian Smith, commercial director; Jack Davies, operations director; Phil Kelsey, managing director.