Manheim has launched a QuickList Imagery used car imaging offer in a bid to help speed-up retailers’ online marketing efforts.
The new service allows customers to buy wholesale images from the Cox Automotive-owned remarketing specialist when they win a vehicle at auction, with a choice of original interior and exterior vehicle images or customised images with a personalised background.
Manheim said that the new product was being offered after a dealer survey revealed that 79% of respondents felt that finding time to take or obtaining images was a challenge, while 60% confirmed that it typically takes at least three days to list a vehicle for sale with full imagery.
Matthew Boulton, head of product at Manheim, said: “We know that vehicles attract a lot more consumer interest when they are listed with images, and our customers are constantly looking for ways to improve efficiency in this area.”
“With QuickList Imagery, buyers get our original photo-booth pictures immediately, or we’ll provide customised images with a background of their choice within 12 hours.
“This gives retailers the opportunity to list the vehicle online with imagery and start generating consumer interest even before it arrives on their forecourt.”
The launch of QuickList Imagery by Manheim follows a three-year programme of investment in vehicle imagery by the physical and online auction provider, with 360 degree, HD image booths at all its auction centres, and rolling out a hi-res imaging app to its vehicle inspectors all being introduced.
Manheim managing director, Peter Bell, said: “We know that, for our customers, time is money. A small family hatchback depreciates at around £7 a day on average, so reducing the time it takes to generate consumer interest could make a real difference to profit margins.”
“I’m delighted that we’ve launched this product to help our buyers improve efficiency, advertise with imagery quicker, and reduce days to sell for the stock they buy through us.”