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AM webinar: How to build trust and influence sales

AM CarGurus webinar Oct 2019

Together with global research firm GWI, CarGurus is creating a car buyer trust index, to build on the critical role that trust plays in such a major purchase.

In this webinar, car dealers will learn:

• How much do consumers trust the car industry in general?

• How much do consumers trust specific car brands?

• What role does trust play along the car purchase journey.

• How much do consumers trust car supermarkets/franchises/ dealers/ independents?

• How much do consumers trust the government/trade bodies/councils?

Our speaker is James Drake, Senior Manager, PR & Communications UK at CarGurus.

The webinar is sponsored by CarGurus and hosted by AM.

Chairing the webinar will be AM editor Tim Rose.

Webinar recording


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