AM Online

CitNOW wins 3rd consecutive Supplier of the Year trophy at 2022 AM Awards

CitNOW has won the Supplier of the Year category at the 2022 AM Awards, its third consecutive win of the trophy, which is voted for by AM readers.

CitNOW’s suite of digital communication and personalised video services have become a vital sales tool to 90% of the AM100 top dealer groups across the UK.

This reader voted category has been dominated by CitNOW for the last three years in a row and the business has now surpassed 60 million videos created using its technology, with 12.1m in 2021 alone.

Video is now a core competency for all automotive salespeople and technicians and this has been particularly vital when operating remotely during the pandemic.

AM readers continue to be impressed by how CitNOW puts them at the heart of their business to deliver an outstanding partnership experience. App upgrades and new integrations have kept the business ahead of the curve.

The company was rated with a Net Promoter Score (NPS) of 76 in 2021, putting CitNOW in the ‘excellent’ category and in the 100th percentile in the software sector.

Automotive retailers working CitNOW receive an extensive onboarding programme with a dedicated team and can access continued support with free online training to help customers feel confident when using the platform.

The CitNOW Academy helps customers improve their skill level and fully utilise the solutions available from the group.

This is provided through free online webinars, onsite training and a raft of tips on how to produce high quality content in the ‘How2CitNOW ’ video series on YouTube.

CitNOW received high praise from AM’s reader voters, with one saying: “We have been working with CitNOW for so long that it feels more like a partnership than a supplier relationship.

“In fact, our customers now expect to receive a personalised video from our sales and service consultants to keep the conversation open throughout the entire purchase and ownership journey.”

Another reader said that CitNOW has been leading the push for video and image technology in the automotive industry for some time and this shows in the leadership and level of service it offers to its customers.

They added: “It’s a fantastic company to work with and the products are invaluable in helping to support our requirements as a dealer group.”


  • ALD Automotive
  • ALPHERA Financial Services
  • carwow
  • CitNOW
  • Cox Automotive
  • Dealerweb
  • EMaC
  • Keyloop
  • Motorway
  • Warranty Administration Services

The latest AM industry special issue

The presence of a powerful and active regulator in the marketplace, the Financial Conduct Authority, means there has never been the attention given to the critical driver of new and used car markets, point of sale finance and insurance. 

Plus, with the Consumer Duty soon to be introduced, no automotive manager can afford to relax - or not read our new special report.

The potential risks from failure are substantial. 

Legal experts and finance houses share their views in our Spotlight on Finance & Insurance.

Read now

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.