AM Online

Bentley launches next-gen car configurator

Bentley has launched a new car configurator application for iPhone for its Bentayga SUV which monitors facial expressions and reactions to configure a customer’s car.

The Inspirator app measures and analyses the viewer’s emotion based on 34 facial landmarks which are identified at 15 frames per second.

Those using the app are shown a film and their reactions to it dictate how the video plays out and what their ideal Bentley will look like.

Bentley says the process can give customers a good starting point for the personalisation process.

Kevin Rose, Bentley board member for sales and marketing, said: “Configuring a Bentley is an intensely personal experience; it is a reflection of your personality and taste.

“The Inspirator aims to understand the inspiration behind the process of specifying a car. It provides intelligently curated responses which can be personalised further to truly make the car your own.”

Bentley is looking to expand the application to include the rest of its range.

Click here for technology best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.