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Bentley launches next-gen car configurator

Bentley has launched a new car configurator application for iPhone for its Bentayga SUV which monitors facial expressions and reactions to configure a customer’s car.

The Inspirator app measures and analyses the viewer’s emotion based on 34 facial landmarks which are identified at 15 frames per second.

Those using the app are shown a film and their reactions to it dictate how the video plays out and what their ideal Bentley will look like.

Bentley says the process can give customers a good starting point for the personalisation process.

Kevin Rose, Bentley board member for sales and marketing, said: “Configuring a Bentley is an intensely personal experience; it is a reflection of your personality and taste.

“The Inspirator aims to understand the inspiration behind the process of specifying a car. It provides intelligently curated responses which can be personalised further to truly make the car your own.”

Bentley is looking to expand the application to include the rest of its range.

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