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Pinewood grows into the EU

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Pinewood Technologies’ dealer management software Pinnacle is becoming established across the EU and shortly in Finland.

In October 2016, the business launched its first pilot operation in the Netherlands, working with local business partner Grayhams and BAS Trucks, the largest used truck dealer in Europe.

Three months later, Pinnacle was rolled out across the franchise dealer group as the next phased expansion step in line with the business’ vision to be a major player in the Dutch dealer market.

This followed the implementation of Pinnacle in a multi-franchise dealer group in Ireland during 2016, which is generating significant interest from dealers keen to learn about the competitive advantages of the system.

A Pinewood spokesperson said: “In entering the Netherlands, the business is working with local experts on a joint basis. It is a move that echoes Pinewood’s co-operative ethos. We have great people and technology operating at the leading edge of our industry, but the business’ main strength is a capacity to work with dealers and business where there is a shared trajectory and vision.”

With market entry into the Finnish market on the horizon, again Pinewood will be working with a local partner.

“As we move further into Europe, our growth will be all about establishing strong partnerships alongside our technology and agility to tailor it to local needs.  In terms of impact and growth, we have reason to be very confident.”

Pinewood Technologies was acquired by Pendragon in 1998.

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