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Desira Group choses Ingelby app to ‘enhance customer engagement throughout the servicing process’

Stuart Stone, MD, Desira Group

Desira Group has chosen a new customer app from Ingelby Automotive to enhance customer engagement throughout the servicing process.

The app, available for download on Apple and Android mobile devices, keeps the customer informed at each stage their car is in the dealership.

From booking it in, to authorising work (with the help of video evidence), through to receiving notification that it’s ready to collect and paying for the work that has been completed, the app is able to update the customer. 

Desira Group’s managing director Stuart Stone (pictured) said: “We were immediately impressed with the functionality and ease of use of the Ingelby app and we were therefore quick to take the opportunity of using it to streamline the customer experience and process in the Service Department. We see it has huge potential to enhance the customer experience across the whole business.”

Before the app is live the entire Desira service team will complete a training programme by Ingelby, as all service staff will be using it everyday.

Ingelby Automotive Apps’ managing director Ollie Lane said: “Desira Group is a forward-thinking, innovative company, always eager to embrace new technology that drives enhanced customer engagement. They were quick to see the value that the Ingelby app could give them not only in improving customer service but also in delivering greater sales success. We are looking forward to working with them and helping them to achieve their long-term goals.”  

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