Integration of Dealer-Auction.com and Motors.co.uk will enable dealers to rapidly list newly bought stock, according to Cox Automotive.
New capabilities give UK car dealers the ability to list their newly purchased stock on Motors.co.uk and Flex dealer websites with just one click, helping them to generate leads before the vehicle has been received.
The partnership means dealers could cut the average time from winning a vehicle at auction to advertising it online from seven days to zero, according to the online auction platform.
Motors.co.uk managing director, Phill Jones, said: “The sooner a car is listed on the internet, the quicker it will generate interest that will lead to a sale. This integration means dealers can immediately put their cars in front of 5.1m used cars buyers through the Motors.co.uk Network and onto their own Flex website.
“On average, this integration will save dealers seven days between purchase and listing. This will undoubtedly help dealers save time and generate more sales. This is just the start of how Cox Automotive brands are working more closely together so support our customers."
Dealer Auction’s operations director Kieran TeeBoon said: “Our auction has grown over the last 8 years by putting the best sellers in front of the best buyers in the UK.
“We are now extending that by making our buyers able to market the stock they win on Dealer Auctions live auction on the best platforms for selling retail stock provided by Motors.Co.UK. What’s more, we have been able to make it as simple as just clicking your mouse and its ready to advertise.
“With more than 80,000 trade cars being sold via Dealer Auction to 4,500 independent dealers all over the UK, by getting these cars to market quicker means everyone’s a winner."