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Dealers should ‘adapt websites for voice search’

Mark Kelland, Dragon2000

Dragon2000 has warned that technology allowing for voice searches could see dealers adapting their website content.

Comscore reports 50% of all searches will be voice searches by 2020 and Cortana now has 133 million monthly users according to Microsoft/Tech Radar.

Dragon2000’s commercial manager Mark Kelland (pictured) said: “Voice search is changing the way users interact with their devices.

“Car dealers need to ensure they have quality content on their websites, so that consumers are more likely to find them when they embark on a search, whether by voice or by typing into a search engine.

“Whilst consumers might type in two or three keywords into a search engine, when doing a voice search via Siri or Google voice etc. they would tend to speak in complete sentences and talk to the search engine the same way they would speak to a person.

“To make website content voice search friendly, dealers should include content that is made up of engaging, readable sentences that are relevant for their business, rather than just lists of keywords.

“As the majority of voice searches will be coming from a mobile device, having a website that is mobile responsive is vital so that they scale to any device and are user friendly.

“The web landscape is constantly evolving and dealers need to ensure that their presence online maximises their potential for leads and enquiries.”

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