Sending good quality walk around sales and health check videos could improve customer relations and profits.
Research from Dragon2000 has shown that dealers have seen a conversion rate of up to 63% for enquiries that resulted in sales where videos were sent to prospective customers as part of the sales process, via the firm’s APPraise app.
The study also revealed that for dealers who had been using Dragon APPraise to send personalised presentation videos via mobile, a sale occurred (on average) 13 days after the video was submitted.
It also found that sending customers video VHCs resulted in an average upsell per service job of £192.
Aftersales departments can text or email customers a short video, highlighting the work to help the customer decide whether to have it carried out.
Dragon2000’s commercial manager Mark Kelland (pictured) said: “Video is becoming an ever-increasingly important tool for the sales and service department.
“As well as helping to shorten the sales process and increase the chance of conversion, video offers a more personalised experience compared to traditional emails, providing sales departments with the opportunity to increase trust and engagement, as well as accurately display the vehicle’s condition.
“Today, car buyers are savvy and carry out research online before making a decision. A good video lets them check out vehicles in a familiar, engaging format and it is the most effective way that dealers can connect with existing and potential customers.
“Once a customer has watched the sales video, the dealer will be notified by email and the video will be marked as viewed within DragonDMS. After a notification has been received, it is often an ideal time to call the customer to discuss if they would like to take their interest in the vehicle any further.
“Our VHC tool provides service departments with the opportunity to carry out extra work the customer would not have otherwise requested, as they were simply unaware it was required. A vehicle appraisal video can be sent directly from the DragonDMS to the customer’s mobile phone.”