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Group 1 Automotive signs 5,000 unit remarketing deal with Aston Barclay

Aston Barclay reduces the need for physical auction with Virtual Auction app

Group 1 Automotive has appointed Aston Barclay as the remarketing partner for its Beadles, Advantage Cars, Mercedes and Smart dealers across the South East and East Anglia.

Aston Barclay Chelmsford will dispose of around 5,000 Group 1 used cars each year which are generally 10-plate and younger and worth between £6,000 - £15,000.

The remarketing company recently invested £1m in its Chelmsford site to increase capacity and to build a twin turntable inspection bay.

Darren Guiver, Group 1’s UK managing director, said used cars are an important part of the company’s retailing strategy and the recent investment from Aston Barclay will help accommodate his plans for growth.

Guiver said: “Chelmsford has a strong buyer base and our stock has been very well received.”

Martin Potter, Aston Barclay’s group operations director said: “Group 1’s dealers are providing us with a good mix of higher value part exchanges that are creating strong interest with buyers. Every car is exceptionally well prepared which adds confidence with physical and online buyers.”

Every Group 1 car is valeted, imaged, inspected and graded before its goes under the hammer both in the auction hall, and simultaneously on the Aston Barclay’s desktop LIVE platform and Buyer’s App.

All cars will be sold at the Chelmsford site’s Wednesday sale.

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