HR Owen has signed a new two year exclusive renewal deal with BCA to manage the remarketing of its part-exchange vehicles arriving at its network of supercar and luxury car showrooms.
BCA Blackbushe will stage a sale of HR Owen vehicles on alternate Wednesdays, building on the existing programme that forms part of the regular Top Car event.
BCA’s major account manager, Suzanne Spencer, said: “H.R. Owen is a respected brand synonymous with luxury, prestige and performance models and these sales generate a genuine buzz with our Top Car buyers, who know they will be presented with an exceptional choice of vehicles.”
The programme has generated a “loyal following” of buyers both in-lane at Blackbushe and via Live Online, with an average sale price of £32,000 and an 87% first-time conversion.
HR Owen’s group used car director, Mark Rose, said: “The team at BCA Blackbushe continue to go the extra mile for H.R. Owen, delivering a highly effective sales programme that generates excellent conversion rates and strong price performance.
"BCA’s ongoing commitment to innovation and service continues to deliver exceptional results.”