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PSA Group doubles remarketing agreement with Manheim

PSA Group and its in-house leasing firm Free2Move Lease has expanded its remarketing deal with Manheim to 30,000 vehicles.

The three-year sole-supplier deal will see Cox Automotive fulfil all the car makers end-to-end remarketing needs.

Cox Automotive will deliver a fully connected solution across its Manheim, RMS Automotive and Dealer Auction businesses to collect and remarket the vehicles.

In addition, Free2Move Lease will continue to use Manheim’s Inspection Services business to inspect and collect all vehicles at the end of their contract.

As part of the agreement, Cox Automotive and Free2Move Lease have focused on improving the end-of-lease experience by giving drivers access to a new self-appraisal tool 40 days before the contract is due to end.

The platform allows each driver to identify damage on their vehicle, and provides an indicative cost so they can choose whether to arrange a repair prior to collection.

At the end of the lease agreement, Manheim’s team of inspectors will collect the vehicle from the consumer, and provide a full vehicle condition report. The vehicles will then be moved to a reconditioning or auction centre to be prepared for the wholesale market.

Mark Pickles, Free2Move Lease, said: “We know how important it is to keep customers informed at the end of their lease, and this self-appraisal tool will give drivers a lot more control over the process and avoid surprises at the end-of-contract inspection.

“The new tool will also allow us to advertise vehicles to the PSA dealer network based on the driver’s appraisal, helping reduce the number of days to sell.”

PSA Group will take an innovative approach to its remarketing programme by implementing a digital-first strategy.

This connected service will be underpinned by the RMS Automotive platform, Cox Automotive’s international fleet management system, which will store all the vehicle details in a single place, giving PSA Groupe the flexibility to sell through multiple channels.

Picture caption: (left to right) Mark Pickles – Free2Move Lease, John Tierney – Free2Move Lease, Nick Richards – PSA, Miriam Start – PSA, Karen Musacchio-Adorisio – Free2Move Lease, James Leese – Cox Automotive, Bob Grant - Free2Move Lease, Caroline Charmley – Cox Automotive.

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