customer data
-
Latest News 18 JanWill new privacy law stop dealers calling customers? Answers revealed at AM GDPR conference
The AM GDPR conference will educate delegates on EU privacy regulations which have the potential to prevent dealers from calling customers.
-
Latest News 5 Jan
AM’s GDPR conference to reveal top 10 tips for marketing
AM’s GDPR conference will reveal Direct Marketing Association’s top 10 tips for marketing under the new EU regulations.
-
Digital marketing 21 DecWhy car dealers cannot ignore the threat of the GDPR
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
-
Market Insight 20 DecGDPR could render 75% of dealers’ customer data useless
Up to three-quarters of the customer data held by car brands will become useless on May 25 2018, according to data cleansing specialist W8 Data.
-
Digital Marketing 18 DecUK SMEs spent 600 hours of the year preparing for GDPR
The average UK SME spent 600 hours of the past 12 months preparing for the arrival of the GDPR in May 2018 – but 2.1 million have yet to act.
-
Opinion 2 OctGuest opinion: Why customer communication is the key to GDPR compliance
Personal data is at the core of most businesses and forms the basis of a wide range of activities, from sales and marketing to customer relationship management; but the ways we are able collect, store and use it are set to undergo a radical overhaul.
-
Market Insight 28 SepTLT offers top five GDPR tips ahead of Automotive Management Live masterclass
Law firm TLT has spelled out its top five GDPR compliance tips ahead of its masterclass on the new data protection legislation at Automotive Management Live.
-
Supplier News 11 SepGForces and JudgeService launch official partnership
GForces will aim to help retailers improve their service through transparent customer feedback with the help of a new partnership with review platform JudgeService.
-
Supplier News 24 AugBowker Group commits to ‘data purge’ in preparation for GDPR
Bowker Group has turned to MediaBase Direct to refine its customer data as part of plans to prepare for the introduction of GDPR legislation due to come into force next year.
-
Technology 23 AugDMS Navigator launches free GDPR ‘data cleansing’ service
DMS Navigator has updated its dealer management system to be fully GDPR-compliant and is launching a GDPR ‘data cleansing’ service for its customers.
-
Opinion 18 AugGuest opinion: tough market requires a relentless focus on sales
Motor retailing is in a state of flux with more pressure on new sales and more competition in the used sector. The consumer has never had more choice and data to inform those decisions.
-
Car Dealer News 6 JulMotors.co.uk urges dealers to extend summer opening hours
Motors.co.uk is urging car dealers to extend their opening hours after data revealed a 22% increase in telephone enquiries between the hours of 6pm and 8pm.
-
Opinion 27 JunWho owns customer data? Under GDPR, customers do – so get ready
The forthcoming EU General Data Protection Regulation (GDPR) may radically change dealers' digital interactions with customers. They need to be ready.
-
Market Insight 26 Jun
Seven in ten businesses unprepared for GDPR
Seven in ten businesses have not allocated any budget to facilitate compliance with stringent new data protection legislation being implemented in May, 2018.
-
Opinion 24 AprGuest opinion: Getting into gear for GDPR
Like all organisations that process personal data, motor dealers must comply with data protection legislation.
-
Digital Marketing 23 FebDealers best placed to develop omni-channel selling, says Codeweavers
The recent closure of online used car marketplace Beepi.com points to why the dealer model can remain an integral part of car buying for many customers, according to Codeweavers.
-
Digital Marketing 9 FebVolkswagen UK launches owners' app
Volkswagen UK has launched a ‘My Volkswagen’ app which gives owners and would-be customers the chance to configure cars, access their vehicles service records and track workshop bookings.
-
Digital Marketing 19 JanDealers lack a third of crucial aftersales customer data
Dealers are missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.
-
Supplier News 16 Jan
EnquiryMax teams up with Autofutura
EnquiryMax has partnered with data management software specialist Autofutura as both businesses bid to enter a phase of international expansion.
-
Digital Marketing 4 JanCustomers want a 'fair price', not the 'cheapest'
YouGov research commissioned by Carwow has revealed that customers would rather feel confident that they paid a fair price for their vehicle than the lowest possible price.
