customer leads
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Opinion 6 JunNew communications methods hold key to reaching younger car buyers, opinion
As automotive retailing becomes a more omnichannel experience, it’s important that businesses consider how their methods of communication address the needs and expectations of individual customers.
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Opinion 18 FebMaking every call count remains key in car retail's omnichannel age, opinion
Despite our changing habits as consumers, as we embrace digital channels, many of us still want to experience a face-to-face interaction for that moment when we sign on the dotted line for a new car.
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Supplier News 22 OctGardX to unveil results of ‘reset, refuel and rebrand’ digital strategy at AM Live
GardX has rebranded and relaunched its AD-Vantage range of digital consumer journey tool as Fuel Digital and is poised to make a new AI lead management platform available to customers.
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Opinion 22 OctDon’t operate online car retail in the dark, opinion
Niall Fitzgerald, a former CEO of Unilever, once said, “Data makes your briefcase heavy. Insight makes you rich.” It’s an approach that will guide the rapid advancement of online automotive retail.
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Supplier News 26 JulUsed car buyers taking longer to find ‘best price’
Used car buyers are taking longer to research their next vehicle and searching more automotive websites as they focus on achieving the ‘best price’ possible, survey data shows.
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Market Insight 24 Feb
Buyers want email stock updates from dealers, finds Marketing Delivery
Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.
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Opinion 24 FebOpinion: Plan and prepare to turbocharge April 12 car showroom reopenings
We have a date. There is an end in sight. Lockdown 3 trading for car dealers will end on April 12.
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Opinion 24 JulGovernment support can 'Kick-Start' car dealers' digital recruitment, opinion
As the motor retail sector emerges nervously from lockdown, dealers are reporting that the shift towards a digitally-led sales model for new and used cars is progressing far more quickly than many might have imagined even just a few months ago.
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Supplier News 12 JunCar retail 're-opening' brings ten-fold increase in part-exchanges
New data from dealers across the UK shows a strong recovery in the first week in June as lockdown begins to lift, according to Dealerweb.
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Opinion 30 AprDealers already have the tools for COVID-19 lockdown car sales, opinion
Much of the car retail conversation through the COVID-19 coronavirus lockdown period has focused on online selling.
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Supplier News 21 Apr
Car buyer demand underlined by 20,000 COVID-19 lockdown sales enquiries
Car retailers are still working to address an “underlying demand that needs to be served”, according to lead management specialist Dealerweb – with 500 car sold by its clients last week alone.
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Market Insight 15 AprA fifth of consumers to buy cars 'immediately after' coronavirus lockdown
Almost a fifth of car buyers are poised to make a purchase as soon as the current COVID-19 coronavirus lockdown is lifted, according to survey data published by What Car?.
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Supplier News 31 Mar
Resilient car retailers continue customer support through Covid-19 crisis
Car retailers are continuing to respond to customer enquiries despite the coronavirus-prompted closure of showroom across the UK, data published by Dealerweb has revealed.
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Digital Marketing 26 Mar
Car buyers in lockdown trigger 80% social media enquiry upsurge
Car retailers are being urged to embrace social media to engage with car buyers who are taking to the Facebook during the COVID-19 coronavirus lockdown – sparking an 80% rise in online posts.
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Market Insight 12 JunCar buyers want relevant options faster, says iVendi
iVendi claims that retailers can shed new light on car and van buying behaviour with technology that allows it to track customer journeys across various website visits.
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Supplier News 30 JulDealers encouraged to stay in the ‘red zone’ when closing sales
The number of car buyers purchasing a vehicle on their first visit to a dealership has leapt to 40% of all sales, according to figures from lead management company enquiryMAX.
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