customer survey
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Aftersales 17 AprEV and hybrid vehicles add value to franchised retailers’ ‘trusted’ reputation, NFDA Consumer Attitude Survey finds
Franchised car retailers will benefit from growing sales of electric and hybrid vehicles as consumers consider them their most trusted option for maintenance and servicing, the NFDA’s Consumer Attitude Survey.
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Finance 27 MarCar dealer finance accreditation key to customer trust, says Alphera
Four out of five motorists are more likely to buy a car from a salesperson accredited to sell car finance, according to research from Alphera Financial Services.
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Car Dealer News 19 MarGovernment's mixed messages on diesel emissions leaves car buyers confused, AA survey finds
The Government’s mixed messages on diesel emissions has left car buyers uncertain about their next vehicle purchase, a survey carried out by the AA has found.
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Market Insight 13 MarCarShop survey finds women are at ease in the showroom...but not the car buying process
A CarShop survey aiming to deliver insight into the attitudes of women to the car buying process has found that many are at ease with entering a showroom, but do not like to engage in negotiations.
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Car Manufacturer News 10 JanDacia surveys Mumsnet users for family car buying insight
Space, reliability and price emerged as the key car buying considerations for parents when Dacia approached users of Mumsnet to gain insight into their motoring needs.
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Aftersales 10 OctFranchised dealers battle consumers' value misconceptions, reveals NFDA Consumer Attitude Survey
Franchised dealers are still struggling to overcome the perception of being a more expensive aftersales option than their independent counterparts, according to Autumn 2017 NFDA Consumer Attitude Survey.
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Market Insight 12 SepHatred of haggling costs car buying Brits £5.2bn
New car customers are losing out on an average saving of £800 when purchasing a new motor because politeness prevents them from haggling with retailers, new research suggests.
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Market Insight 11 SepTecAlliance reacts to negative Warrantywise aftersales survey results
TecAlliance has reacted to Warrantywise’s recent customer survey results on workshop mistrust by calling on aftersales providers "to provide an effective response to the constant stream of criticism”.
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Market Insight 17 JulAuto Trader highlights OEM and dealer websites 'disparity'
Auto Trader’s 2017 Digital Excellence Study has indicated that automotive beats nine comparable sectors when it comes to customer experience online.
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Car Dealer News 3 JulKia Motors implements dual language at Welsh dealerships
Kia Motors UK has implemented dual language customer surveys in at its eight Welsh dealerships.
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Car Dealer News 28 Jun
“Dealers could be missing out on future sales”, study suggests
A study by Santander Consumer Finance has shown that car dealers could be missing out on potential future sales due to lack of long-term loyalty building with aftersales.
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Market Insight 15 Jun57% of motorists expect Brexit to increase new car prices
Brexit will have an adverse effect on new car prices according 57% of motorists who responded to a survey of consumers carried out by Kwik Fit.
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Car Dealer News 7 JunCustomer service highlighted in Skoda Superb Driver Power survey win
Skoda has topped the Driver Power car survey standings after owners told the annual study that the Superb saloon and Yeti hatchback were the UK’s “best cars to own”.
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Digital Marketing 7 AprShowroom 'stress' leads female car buyers online
Female car buyers are turning their backs on the showroom to become the key drivers of growth in the online sales arena, according to Buyacar.co.uk.
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Market Insight 23 FebBMW trumps tech companies in driverless car trust survey
BMW emerged as the most trusted car manufacturer when it came to driverless car technology in a survey conducted by car tracking company Satrak.
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Market Insight 20 FebAuto Trader survey questions motorists' brand loyalty
Motorists' brand loyalty has been called into question by Auto Trader data which suggests most opt to stick with a certain vehicle type than manufacturer.
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Market Insight 8 FebCustomer satisfaction: focus needs to fall on getting it ‘right first time'
Automotive was the only sector which saw fewer customers receive top service first time around in 2016, according to the findings of the UK Customer Satisfaction Index (UKCSI).
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Market Insight 20 JanCustomers go back to black, according to SMMT colour survey
UK car buyers are going back to black as white topped the colour charts for the fourth consecutive year.
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Aftersales 6 JanSexism fears surround aftersales 'overcharging', research reveals
One-in-three woman drivers believe they have been overcharged by garages because they are a female, according to new research by new car maintenance and ownership service, Motoreasy.
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Digital Marketing 4 JanCustomers want a 'fair price', not the 'cheapest'
YouGov research commissioned by Carwow has revealed that customers would rather feel confident that they paid a fair price for their vehicle than the lowest possible price.
