Automotive advertisers spent more than £70 million on performance marketing and lead generation activities in 2013, 15% more (on a like-for-like basis) than in 2012.
E-commerce platform FindsYouCars is aiming to change the way consumers find their next car.
Anna Farmery, founder and head of The Engaging Brand, ran a workshop at the AM & Autotrader Digital Marketing conference yesterday and was asked a key question.
Most dealers will have a Facebook strategy in 2014, but in what form will that take in 2024?
Embracing new ways of communicating to customers can transform both the top and bottom-line, according to social media expert Anna Farmery.
Franchised dealers have one more day to secure early bird rate tickets for the AM and Auto Trader Digital Marketing Conference on February 4.
MG has launched its first ever e-brochure, filled with video content and hotspot informative technology that will help prospective buyers find out more about the MG3's personalisation opportunities.
GForces has strengthened its partnership with digital motor finance specialist, Codeweavers, by integrating Motor Credit Check into NetDirector.
Automotive retailers should take a virtual leaf from High Street retailers who successfully merge the online and offline experience.
Classified advertising website Motors.co.uk is getting a massive multi-million pound TV campaign this year that will put the brand in front of UK households.
Expert advice and dealer case studies from AM's Hit for Six conference on the six crucial aspects of franchised motor retailing: used cars, new cars, finance, insurance, digital and aftersales.
Auto Trader has begun a pilot a system of online reviews and ratings of car dealers from this month.
Auto Trader has unveiled a new logo (pictured), part of a modernisation plan under its new boss.
The new boss of Auto Trader has spoken of his determination to address the "anger and annoyance" felt by dealers at the way they have been treated by the UK's largest used car marketing company.
Ex-Caffyns operations director and FFDL founder Guy Ainsley explores how dealers can use 'big data' to boost margins.
Lotus and police across East Anglia are joining together this Christmas to present a united front against drink driving.
Luxury car retailer HR Owen will be launching an ecommerce initiative which will see it selling lifestyle accessories associated with its franchises like Ferrari and Aston Martin.
Make sure your website’s ‘About Us’ page tells the real story of your business to engage your customers.
Stoneacre Motor Group will be launching its latest television commercial in order to boost sales and interest on the lead up to Christmas.
From today dealers are being offered access to a new digital consumer and trade initiative that lets motorists manage every aspect of car ownership in one secure place, with a focus on servicing and repair work.