Lotus and police across East Anglia are joining together this Christmas to present a united front against drink driving.
The Norfolk-based car manufacturer is working with the region's police by providing a fully liveried Lotus Evora S to help officers engage with drivers and spread the word about the ‘Fatal Four' driving behaviours, which includes drink driving.
The principal purpose of the Battenberg clad Evora is to enhance the work of the Lotus driving simulator already in use across the region to engage and educate drivers and road users of all ages.
During December officers from Norfolk, Suffolk, Essex, Bedfordshire, Hertfordshire and Cambridgeshire constabularies are taking part in national and European-wide campaigns.
Aslam Farikullah, chief operating officer for Group Lotus, said: "Lotus recognises its responsibility to safety that relates to the safeguarding of our people, our products, our racing pursuits and the wider community.
“We build cars for people to enjoy driving safely so we are happy to be part of this initiative and hope that strong action like this saves lives and keeps our roads safe for everyone."
The six forces have reinforced their joint stance by coming together with campaign partner Lotus Cars at its HQ in Hethel, to launch the initiative.